University of Georgia Pride Center Rebrand

In my Environmental Design class, we were approached by the UGA LGBT+ Resource Center for a total rebrand as they transitioned to becoming the UGA Pride Center. While this was a group project, the individual work that I created that is showcased below. I was specifically tasked with creating secondary logos and bringing them to life through a physical application. For the secondary logos, I took our simplified 4-color pride flag logo and transformed it into the most prominent pride flags in Illustrator. To add a more tangible and marketable aspect to our pitch, I created mockups of customized pronoun buttons in Photoshop. These creations were then presented to the client in the form of a Google Slides presentation and a formal brand guidelines document created in Indesign.