Role: Art Director, Copywriter, Creative Director, Artist, Illustrator, Designer
Efrvsnt Skincare
I wanted to create a unique beauty brand that channeled my voice and showcased the range of my creative capabilities. The name "efrvsnt" is an abbreviated version of effervescent, a wonderful word that inspired the brand's central theme and vision. By definition, "effervescent" means "vivacious and enthusiastic," which were words that resonated with me on an individual level and formed an effective basis for a skincare brand. From designing a custom logotype and logomark to packaging design, social media, email, presentation, advertising, web design, and so forth, I showcased how the brand can be brought to life through a variety of channels. What resulted was a bold, colorful, and vibrant skincare line that was both empowering and invigorating.
