Role: Co-Creative Director
Digital Madness
The Y2K aesthetic is more than just a flashback. It's having a full-on revival moment, and we leaned all the way in. I helped bring together a team of photographers, stylists, makeup artists, and models to reimagine early 2000s style through a modern lens. Think bold colors, metallics, and striking accessories, but with a twist of digital surrealism and futuristic optimism. We tapped into that era’s playful take on technology and fashion, when the internet was new and the future felt wide open, bringing that early 2000s fantasy into sharp, present-day focus.
