UGA Hockey
During my internship for the University of Georgia's hockey team, I designed collateral for both print and social media. I designed the template for the program that was printed for each of the home games. I was also tasked with creating a cohesive aesthetic for the Instagram page that would engage our 4.8k followers. I wanted to create a rugged and gritty aesthetic through worn textures, and I ensured the posts would be eye-catching through the use of bold, contrasting colors. This theme carried over to the stories, where I created a template to feature each of the interns with colors that would alternate with each post to maintain engagement. Through my contributions to the stories and feed content, I was able to facilitate a 347% increase in total interactions.